How To Bring Your 3D Design Ideas To Life

Jun 06, 2022

In Today’s business climate, speed to market and cost seem to be top of mind as businesses scramble to draw in new customers at a frenzied pace. Along with this focus, firms want an overall branding scheme that gets noticed. This is no different in the world of 3D signage and fabrication.


Signage Is everywhere, whether storefronts, billboards, traffic signs, indoor and outdoor events and even mobile signage. Businesses today need to stand out in their core markets and receive value from a true full service provider.


Now that you have decided to embark on a 3D project whether a backlit sign, a POP or Display piece, consider these process steps with your vendor/partner.


The ability to customize sign fabrication is nearly endless. Here are the essentials when choosing the details of your next 3d Design and fabrication project :


Design Capabilities - align yourself with a partner that can do more than just produce. Choosing a firm that can also provide recommendations, options and collaborate and even design the graphics needed is a valuable advantage.


Company Capability and Materials - during your discovery verify that the company you are working with has the experience, skill set and hardware (CNC Routing, etc.) Confirm that your vendor/partner can work in a variety of mediums including vinyl, form core, acrylic, plastics, aluminum metal and more.


Create the Right Shape for Impact - The right firm has in house fabrication and router services to create an endless variety of sizes and shapes. These specialized devices are precisely driven by computer, ensuring precision and accuracy. The company you choose should have the right equipment and expertise to cut the right shape.


Size Can Matter - Wide format means an array of banners, decals, signage. Work with a project manager that understands that biggest isn’t always the best, and the size of your finished products first and foremost highlight your brand and output expectation.


Color and Visual Clarity - Choose a partner that can store and source a wide variety of materials in various colors for maximum impact. This includes translucent materials for maximum matching. Verify your tactile material production partner has received a G7 master facility certification. This indicates the company has the facility to provide high quality proofs and output products. This ensures your gray scale balance and neutral tones are of the highest quality. Learn more here.


Light It Up - Backlight or lightbox signage is increasing in demand and popularity. Work with a partner that can produce a backlit sign that works well either inside or outside. These are highly customizable and hand crafted in many cases. See the firms precious work that highlights their craft and expertise.


Finishing and Fabrication - Depending on each project and individual output and sign type, make sure you have a choice in lamination. Glossy, matte, and various luster finishes should be available. Add reflective and UV resistant coatings for weather-proofing and customer safety.


With endless options and unique solutions, the right partner can bring your ideas to life for your business and or event. Remember manufacturing of these 3D design concepts are a compilation of art and technical know how. Aligning yourself with this type of firm that has the above capabilities should go hand in hand with speed of delivery and price.

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06 Oct, 2021
Retailers, Grocery Stores and Convenience stores are seeing a “back to normal” philosophy from more customers. Now is the time to refresh your Point of Purchase (P.O.P.) strategy and implementation. Point of Purchasing marketing is messaging designed to attract customers after they have already stepped inside your store. If you have brick & Mortar locations , much of your marketing efforts aim to get these people through the door. Sure, that's a start, but may not be enough to fully capitalize on additional sales. Current research shows the primary reasons that customers leave stores without making any purchase : Couldn’t find the right product they came for (67%) Product wasn't available or not in stock (66%) Long checkout lines (51%) Poor customer service(39%) What is Point of Purchase Marketing ? There is ample evidence to suggest Point of Sale/Point of Purchase marketing can have significant impact on sales and profit. A recent report ( TKM Consultants) in 2020 found that point of sale can be more influential than TV, Radio and Print advertising. Some have calculated that 75% of customer buying decisions are made “in-store”, thus highlighting how impulse buying can disrupt the normal consumer decision making process emphasizing emotional, self -gratifying purchasing The reality is that impulse buys only represent a small share of purchases, as customers develop conditional behavior over time and can react in certain ways. Taking advantage of this behavior is where POS/POP materials can have the most significant impact. Point-of-purchase marketing(P.O.P.) entices customers to buy something they didn’t know they needed or wanted. It’s an effective tool that many stores use for up-selling and cross-selling. Visual marketing with product displays and signage. Buyers can thank point-of-purchase marketing for grabbing something( impulse buying) they didn’t intend to pick up in the checkout line. A perfect example of this strategy is in your local Grocery Store. It may not have been originally called marketing however , leading customers to pass by cold drinks and candy bars at checkout was intentional. Seemingly random product displays at the end of aisles are also placed there for specific reasons. Today This strategy goes well beyond the grocery aisles. The product displays and signage in any store are also point-of-purchase marketing strategies, whether customers are aware of it or not . Small businesses and multi-unit chains can successfully use point-of-purchase marketing with a point of purchase branding expert, a bit of inspiration and creativity Pop-up shops ‌There are effective ways businesses can utilize the method of a”pop-up shop” to increase sales. The first is to set up a pop-up-style product display in your own store.The second is to partner with a school, charity event, or non-profit in your community. Just another way to grab attention, and support the place where people visit you. Offers during checkout You can take advantage of customers while in checkout by revealing specials more than once and upping the offer each time. Signage, banners and displays can enhance this checkout strategy by using one of these marketing phrases : Last chance! /One Time Offer / 2 for 1/ buy 3 get one free etc Start your point-of-purchase marketing refresh now Point-of-purchase marketing can have endless possibilities. Along with your knowledge regarding your store, website, and customers, design a tactile P.O.P. marketing program to compliment it. . Measure data and analytics so you determine what’s working and what isn’t. You’ll see how point-of-purchase marketing can boost your revenue stream and bottom line! To learn more and schedule a discovery call go to : www.ultimaxinc.com

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What message is your storefront conveying to your potential customers? If you aren’t drawing in the numbers of customers you want and need, you may not be sending the right message—it may be time for a new business sign. How To Choose A Store Sign The first thing you absolutely need to ensure is that your sign is going to capture the attention of your targeted audience. You want people to notice you. If people walk or drive by your business without a second glance, they won’t be drawn inside and, perhaps more importantly, they won’t remember you later to make a visit or tell their friends about you. Once you’ve gotten their attention, it’s important to convey through the style and content of your sign what kind of business you are. If people cannot easily figure out what it is that you sell or what service you provide, don’t count on them making an effort to find out. You need people to know exactly why it is they should come in. If they can’t match their needs with your services, they won’t even realize what they are missing out on by passing by. You can give customers information through both the content and the style of your sign. If you have a business name that doesn’t clarify what the business provides, you may want to add a sub-line to provide a little more information that customers won’t otherwise know. You don’t want to have a wacky colorful sign if your ideal customers are looking for clean and professional services. Likewise, if you want people to know that you are a creative and fun business, you don’t want to convey drabness with a dull sign. When To Change Business Sign Don’t count on a sign performing the same way throughout the ages either. You may have had real crowd bait at one time, but times and styles change. Don’t let passersby think that you are out of touch, you want them to trust you to provide them with the best, most up-to-date products and services. Likewise, if you are in a business of selling style, your sign has to show good taste as it serves customers as their first sample of what they will find inside. If you want to draw people who value elegance, then you had better give them a taste of elegance through your sign. A sign that looks shabby will also likely keep customers at bay. Customers want to know that you respect your business and their time and money. If their first impression of you includes a sign that shows neglect and apathy, you can bet they will be taking their business elsewhere. The solution could be selecting a material that will endure within the environment it will live. This will prevent your sign from falling into disrepair and save you the effort of maintaining it yourself. If, however, your style and sensibility leads you to picking a sign that will need regular maintenance, keeping up is an absolute must. If your sign is run down, the cost of a new sign is nothing compared with the cost of scaring away clientele. You invest a lot of time and sweat into the quality of your business, so don’t make the mistake of letting your signage look like an afterthought. It may be what is inside that counts, but if you are giving your clients the wrong impression with your external appearance, you won’t enjoy the business that you deserve. Think about how a new sign could change everything while boosting traffic and revenue.
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