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Point of Purchase Displays 101 | Benefits, Types, Differences

Mon, 08 Sep 2025 23:15:25 GMT

What Is a POP Display (and Why It Works)

A POP display is a branded structure or graphic placed at/near the product to interrupt autopilot, clarify value, and convert. It can live at aisle ends, on counters, or freestanding in traffic lanes. The best POP displays are easy to ship, quick to install, and built from the right material for the campaign length and store environment.

Why does it work? It meets the shopper at the moment of decision with clear visuals, a simple message, and a friction‑free path to pick‑up. Your POP page emphasizes this with a stat: a large share of customer buying decisions happen in‑store. Another reason execution at the shelf matters.

Field‑Proven POP Types (What We Build)

End Cap Displays

High‑visibility, aisle‑end units designed to stop traffic and push featured SKUs or bundles. We tailor the structure and graphic system to your category and promo plan.

Counter Displays

Small footprint, high impact at checkout. Built in acrylic, PVC, and corrugated to install fast and look on‑brand under hard store lighting.

Floor Displays

Freestanding and durable for high‑traffic zones, commonly built in acrylic, corrugated, and plastic engineered for stability and consistent finish.

Semi‑Permanent Displays

Perfect for launches and seasonal pushes when you need months of life without committing to a fixture. Xanita (lightweight, eco‑minded) and Umiplast (rigid, versatile) cover most use cases.

Permanent Displays

Long‑term fixtures that stand up to cleaning cycles and heavy handling often in acrylic or Palboard for a clean, rigid finish.

Through partnerships with MICROPACK Latam/Americas and RedBox, we offer innovative, lightweight displays that are easy to assemble and practical for transport and setup. Ideal for retail and events.

Corrugated POP: Pop‑Open vs. Ready‑to‑Assemble vs. Kit

In retail, the enemy isn’t cardboard; it’s assembly time . If a display takes 20–30 minutes and three texts to the store manager, odds are it never hits the floor or looks wrong when it does. Here’s the practical breakdown:

1) Pop‑Open / No‑Assembly

Deploys in ~3 seconds: open, lock, load product.
Lowest field friction; highest compliance for wide rollouts.

2) Ready‑to‑Assemble (RTA)

Tool‑less 8–12 minutes with fold‑and‑lock tabs.
Great when you need more structure or branding than pop‑open allows.

3) Kit Assembly (Multi‑piece)

20–40 minutes with multiple parts and instructions.
Necessary for complex structures, but most prone to mis‑assembly and delay.

Time & Labor—simple math:
Cost per display ≈ (install minutes ÷ 60) × labor rate.

Format

Typical Install Time

$18/hr

$25/hr

$35/hr

Pop‑open / No‑assembly

1 minute

$0.30

$0.42

$0.58

RTA corrugate

10 minutes

$3.00

$4.17

$5.83

Kit assembly

30 minutes

$9.00

$12.50

$17.50

Scale example (500 installs, $25/hr):
Pop‑open ≈ $208 total vs. RTA ≈ $2,083 vs. Kit ≈ $6,250.
That’s a $1,875–$6,042 swing you won’t see on the quote, but you will pay in the field.

Hidden costs: compliance drop‑off, missing parts, crooked shelves (brand risk), and costly revisits. If you must go to RTA, engineer it for ≤10 minutes, print step numbers on panels, color‑code parts, and add a 30‑second QR video to minimize errors.

Materials & Durability (Spec by Lifespan, Not Alphabet Soup)

A lifespan‑first approach keeps budgets honest and finish quality intact.

Short‑Term (weeks to 1–3 months): Corrugate/cardstock (fast, flexible, recyclable).
Semi‑Permanent (3–12 months): Xanita (lightweight, recycled‑paper core) and Umiplast (rigid, clean print).
Permanent (1+ years): Acrylic and Palboard for rigid, polished fixtures that hold up in high traffic.

Tip: Pick the lowest‑cost material that still survives the environment and preserves your finish. Cheap that fails is expensive.

POP vs. POS (Quick Clarity)

POP ( Point of Purchase ): lives by the product anywhere in the store, designed for discovery and conversion.
POS (Point of Sale): lives at checkout, designed for impulse add‑ons and loyalty prompts.

If it changes behavior at the product, it’s POP. If it nudges at payment, it’s POS.

How to Choose the Right POP (Five Fast Questions)

If you’re having a hard time deciding on which display to go with, consider the following criteria:

Objective: awareness, education, or conversion?
Placement: endcap, counter, freestanding in a traffic lane?
Lifespan: short promo, seasonal semi‑permanent, or long‑term fixture?
Assembly reality: can store staff build it correctly in under 10 minutes?
Brand finish: will the materials and print qualify as “on‑brand,” not “close enough”?

Process: From Concept to Store (No Mystery Boxes)

Your POP page outlines a simple, supported path: Select your display → Customize → Order & Approve → Receive & Install. Our team stays with you through production and field setup so the kit looks right and arrives on time.

Quality you can prove: Ultimax is G7 Master qualified, helping keep color consistent across substrates and components.

Credibility: Brands like Anheuser‑Busch highlight responsiveness and innovation in their testimonials.

Quick Setup Checklist

Just to wrap-up, here’s a checklist of things to include in your POP brainstorming:

Message: one idea, one benefit, one CTA.
Graphics: bold, high‑contrast, readable at aisle distance.
Structure: stable base, clear panel labeling, idiot‑proof instructions.
Compliance: pricing synced with shelf; ADA‑friendly placements.
Logistics: ships flat, arrives complete, installs in minutes.

Ready to make your vision come to life in-store? Let Ultimax take the reins .

Digital Signage at Retail: A Complete Guide to Boosting In-Store Sales

Mon, 08 Sep 2025 23:08:53 GMT

Digital signage solutions transform how brands connect with customers at the point of purchase. The key isn't adding more screens. It's the strategic placement of the right displays with compelling content where customers make buying decisions.

When combined with static signage like endcap headers and floor graphics, digital signage creates a comprehensive system that drives measurable results at retail .

Why Digital Signage in Retail Works

Digital displays offer unique advantages over static signage:

Captures Attention: Grabs focus in high-traffic zones (windows, endcaps, counters)
Clarifies Value: Motion graphics and pricing communicate benefits instantly
Creates Urgency: Countdown timers and dayparted offers drive immediate action
Extends Brand Reach: Goes beyond traditional packaging and shelf tags
Enables Rapid Testing: Update creative without print production delays

Strategic Digital Signage Placements

This all sounds great in theory, but where do these signage solutions actually go ? Some key placements to think about:

Windows & Entrances

Draw customers inside with daily promotions. Use high-contrast visuals with bold typography for sun-facing displays.

Endcaps & Aisle Interruptions

Your best chance to break autopilot shopping. Focus on one benefit, one price, one call-to-action.

Shelf Zones

Quick education through product comparisons and bundle offers. Keep loops to 5-7 seconds.

Checkout Counters

Drive impulse purchases with 2-4 rotating frames that match time-of-day shopping patterns.

Service Areas

Digital menu boards work across retail formats, not just restaurants. Perfect for quick content updates.

Content Best Practices

What should you put on the signage? Placement is only half the battle. Here are some things to consider when exploring the creative side:

Content Structure Rules:

One idea per frame (if you need commas, it's too long)
7-10 seconds per frame; faster at shelf level
Large typography with high contrast for 8-10 foot viewing
Caption everything—stores are noisy
Simple loop: Hook → Proof → Offer → Action

Dayparting Strategy:

Morning: Quick-grab/energy items
Afternoon: Value/multi-pack offers
Evening/Weekend: Premium/discovery products

Hardware & Operations Essentials

Key Requirements:

Commercial-grade displays for long hours and bright environments
Content management with remote updates and scheduling
Proper cable management and ventilation
Hardwired network connections with Wi-Fi backup
Accessible design without audio-only content

The biggest failure point is installation complexity . Design systems that ship flat, set up quickly, and land in the right spots without guesswork.

Hybrid Approach: Digital + Static

Combine digital displays with static elements for maximum impact:

Digital menu boards for fast updates
Floor decals and window clings to surround the message
Corrugated displays for cost-effective product visibility
Pump toppers and bollard wraps for exterior impact

Measuring Digital Signage Retail ROI

Choose One Primary KPI:

Sales lift on featured products vs. control stores
Cross-sell attachment rates
Engagement metrics (QR scans, redemptions)
Operational improvements (fewer questions, faster service)

Simple Test Plan: Pilot 5-10 stores for 4-6 weeks → measure lift → scale winners, iterate the rest. Rinse. Repeat.

Implementation Blueprint

Plan: Select matched test/control stores and optimal placement zones
Install: One smart screen per zone with complementary static signage
Content: Load short loops following Hook → Proof → Offer → Action structure
Measure: Track performance for 4-6 weeks against established KPIs
Scale: Expand successful implementations based on data

Sustainability Best Practices

Schedule displays to power down overnight
Use brightness controls to reduce energy consumption
Focus on strategic placement over screen saturation
Keep base content evergreen; rotate only promotional frames
Choose durable hardware with proper ventilation

How We Deliver

Process: Just select your display, customize it with your brand assets and click order. Our team stays with you through production and field setup so the kit looks right and arrives on time, no mysteries in the box.

Scope : We design, produce, and install custom retail signage and displays. Digital housings, headers, aisle interrupters, countertop units, and the static graphics that make digital land. We’ve built this around the needs of retailers and brands that want limited‑time promotions to actually get noticed.

Quality: Ultimax operates as a G7 Master qualified print facility , which helps keep color consistent across your digital surrounds and static signage.

Ready to elevate your brand in the retail space? Let’s talk.

What is Retail Signage? Materials, Types, and Solutions

Mon, 16 Jun 2025 19:55:46 GMT

Why Signage Still Drives Sales (Even in 2025)

Despite the growth of e-commerce, most purchases still happen in-store. More importantly, many of those decisions are made at the shelf, not before. Good signage influences those decisions by:

Drawing attention: A clean, strategically placed display breaks through the visual noise.
Reducing friction: When shoppers instantly understand what something is, they're more likely to buy it.
Creating urgency: "Limited time" or promotional messaging speeds up decisions.
Improving navigation: Shoppers can find what they need or what they didn't know they needed faster .

Retail signage isn't decoration . It’s a functional sales tool.

Types of Retail Signage

Here’s a breakdown of the signage formats that matter, based on how and where they’re used:

Outdoor Signage

Used to attract foot traffic or mark your presence from a distance. Think window graphics, A-frame signs, exterior banners, and lightbox signs.

Indoor Signage

Helps structure the in-store experience and build brand visibility. These are things like aisle violators, shelf strips, category headers, wall-mounted signs.

Promotional Signage

Short-term signage focused on pricing, urgency, or product launches. Price cards, “new item” graphics, and limited-time offer callouts fall into this category.

Floor & Wayfinding Signage

Used to guide traffic flow or draw attention to specific areas. Floor decals, directional arrows, and “You Are Here” signage are good examples.

Countertop Displays

For last-touch decisions. Often small-format, high-visibility units. Look for display risers, shelf-talker signage, or freestanding units.

Digital Signage

Screen-based content that rotates through messaging, offers, or branding.
Examples of digital signage typically include endcap screens, menu boards, interactive tablets.

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What Are POP Displays? Types, Materials, and Why They Actually Drive Sales

Tue, 10 Jun 2025 16:33:12 GMT

What Is a POP Display?

A point-of-purchase display is any marketing material or display placed near the checkout area or directly in-store to promote a product. It’s your brand’s physical call-to-action, popping up exactly where consumers make buying decisions.

It’s your mini billboard in the wild: short, bold, and built to sell.

You’ll find them in grocery stores, convenience chains, clubs, and more. Wherever CPG brands fight for eye-level space and last-second attention.

What Is a POP Display?

It’s your mini billboard in the wild: short, bold, and built to sell.

You’ll find them in grocery stores, convenience chains, clubs, and more. Wherever CPG brands fight for eye-level space and last-second attention.

Common Types of POP Displays

Here’s the greatest hits list:

- Floor Displays : Free-standing towers, racks, or bins that grab attention from the aisle.

- Countertop Displays: Small, usually at checkout. Think snacks, drinks, or promo-sized SKUs.

- Shelf Talkers/Strips: Simple, cost-effective signage that sticks out from shelving.

- End Caps: Prime real estate at the end of aisles: powerful for promos and seasonal pushes.

- Dump Bins: Bulk-style displays, often filled with samples or discounted products.

- Hanging Signage: Suspended graphics above aisles or sections: visibility from a distance.

Why POP Displays Work (When They’re Done Right)

Let’s be honest: retail is messy . A good POP display cuts through that noise.

- Drives Impulse Buys: Catch shoppers mid-decision.

- Elevates Brand Presence: Especially useful for new launches or challenger brands.

- Supports Promotions: Timely, themed displays help convert seasonal buzz into actual sales.

- Increases Recall: Good design leaves a memory. Great design gets a scan and a cart drop.

What Materials Are Used in POP Displays?

- Corrugate/Cardboard: Lightweight, affordable, and recyclable. The industry standard.

- Acrylic or Plastic: Sleek and durable, often used in premium or semi-permanent displays.

- Metal or Wood: Higher-end or permanent displays, often for club or showroom environments.

- Magnetic & Flash Displays: Made from corrugated material, these are unique in their patented design. They ship flat and pop open in seconds without tools, eliminating the need for in-store assembly.

Bonus: They're a solution to the classic "this never got set up right" problem.

The Setup Problem — and How to Fix It

Here’s the elephant in the aisle: A beautiful display that never gets set up is a waste of budget, time, and opportunity .

That’s why patented displays like Magnetic and Flash (developed with our partners at RedBox and Micropack) are a game-changer. They:

- Ship flat

- Pop open in seconds

- Require zero tools or teams

Yes, they’re more expensive, but they actually get used (and look great).

Want to see how effortless setup can be? Check out the GIF below:

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Ultimax Teams Up with MICROPACK Latam/Americas

Wed, 15 May 2024 23:02:13 GMT

Explore the future of retail displays with Ultimax and MICROPACK Latam/Americas as we introduce cutting-edge visual communications to the US Market.

The partnership between Ultimax and MICROPACK Latam/Americas and the introduction of POP (Point of Purchase) products like Modushelf, Magnetic Display, Ready Box, and others to the US market is a significant step towards expanding the reach and accessibility of these innovative retail solutions.

MICROPACK's expertise in providing cutting-edge display and merchandising solutions combined with their presence in the Latin American and Ultimax’s capability and expertise in the US market ensures that these products will be well-distributed and supported.

This partnership brings an innovative array of solutions to the US Market.

Modushelf, with its customizable and versatile shelving system, offers retailers the flexibility to adapt to various product displays and store layouts efficiently.

The Magnetic Display, with its magnetic mounting system, provides an attractive and space-saving solution for showcasing products in retail environments.

Meanwhile, the Ready Box offers convenience and ease in packaging and transporting merchandise, enhancing the efficiency of supply chain operations.

By bringing these POP products to the US market, retailers will have access to a diverse range of solutions that can enhance their merchandising strategies, optimize space utilization, and ultimately drive sales. Our partnership with MICROPACK not only benefits retailers but also demonstrates the continued commitment of both MICROPACK and Ultimax to innovation and customer satisfaction in the retail industry.

With Ultimax's expertise in retail production, logistics and distribution, coupled with MICROPACK's innovative solutions, retailers can expect streamlined access and comprehensive support for implementing these cutting-edge retail displays.

Collaboration of Ultimax and MICROPACK LatAm

Wed, 15 May 2024 23:02:08 GMT

We're fusing sustainability with style to craft a captivating visual experience that's both eco-conscious and aesthetically pleasing.

Get ready to witness something truly extraordinary as we unveil an awe-inspiring collaboration . Ultimax and MICROPACK LatAm. This powerful synergy brings together the design to production capabilities and sustainable expertise of Ultimax, and the revolutionary design capabilities of MICROPACK LatAm, promising to redefine the boundaries of display innovation.

The alignment of Ultimax and MICROPACK LatAm's commitment to elevate 4 wall store display is set to revolutionize the design landscape. We will combine sustainability and cutting-edge aesthetics, seamlessly merging to create a new design galaxy that captivates and inspires.

Eye -Catching Point of Sale materials are at the heart of this collaboration, and crafted with precision. These materials will transform stores, capturing both the eye and ultimately the buying habits of customers.

At the core of this collaboration is sustainability. It's not just a buzzword; it's our mission.. Designs born from the marriage of innovation and environmental mindfulness are here to make a lasting impact. Whether you need attention-grabbing display stands or vibrant pop-ups that get customers’ attention, think Ultimax and MICROPACK LatAm.

Join us on this journey as we redefine the boundaries of design and sustainability.

Vaporizer Displays

Mon, 17 Apr 2023 16:09:40 GMT

Cannabis Vaporizer Display Experts

At Ultimax, we don’t take a “cookie cutter” approach to building eye-catching “vape” displays for the cannabis business segment. We partner with our clients to create a customized display that best puts our client and their product’s best foot forward. Whether highlighting, quality, availability or value.

Here are some general steps to follow when building a vaporizer display:

Determine the time of Vaporizer to be displayed. Each display can have a very specialized set of features and designs. Determine if the display is tabletop, a portable display, or “hash oil” or vape pen display.
What’s the layout? Work with our experts to sketch out the display to decide if your display is image only, with a logo or logos or include contact information about the vaporizer product.
Building your hardware “prototype.” Sometimes your best effort to see us with a design may not be functional in building and completing the actual display. These variables include areas like durability flexibility, is it a permanent or temporary display etc. This includes choosing and then assembling the display. We’ll utilize specialized cutting and routing machines to get a precise cut, as well as making sure each display built is consistent with the original approved prototype.
Next we’ll add branding and other appealing content information to make your display get the attention it deserves. This includes product name, important features etc. We will also make sure that you know the right kinds of fasteners, hooks, clips, etc to keep maximize display stability if needed.
Decide on the display placement, where it will be best featured in your facility. Displays need to be in an accessible and visible location. Familiarize your staff with the attributes of the type of vaporizer product you will be featuring.

The Ultimax will partner with you from sketch, to design, to prototype and then fabrication and deliver the high quality, brandi and product enhancing display your firm deserves.

Point of Purchase (P.O.P. ) Strategy and Implementation

Tue, 11 Oct 2022 14:30:56 GMT

Now is the time to refresh your Point of Purchase (P.O.P. ) strategy and implementation. Point of Purchase marketing is messaging designed to attract customers that are already inside your store.

With any “brick and mortar” location, much of your marketing efforts ain to get people in the door and to take that extra 30-60 seconds to impulse buy. Now that they a re in the door that’s a start, but it may not be enough to fully capitalize on additional sales.

There is ample evidence that Point of Sale /Point of Purchase marketing can significantly impact revenue and profit. A recent report ( from TKM Consultants) found that POS/POP can be more influential than other forms of advertising including TV, Radio, and Print. 75% of buying decisions are made once the customer is inside your location This only underscores how impulse buying can change and disrupt a consumer’s decision-making process. To take advantage of the opportunity to capture more revenue from impulse buying you’ll need to integrate POS/POP tangible marketing and materials into your overall strategy

Research shows the primary reasons customers leave stores without making a purchase:

67% couldn’t find the product they came for
66% say the product wasn't available or it stock
51% said long lines inhibited their buying
39% poor customer service.

Point of Purchase marketing entices customers to buy something they didn’t know they wanted or needed. It can be an effective tool for up-selling and cross-selling Visual product displays and signage are prominent ( for example) in your local grocery store. It may not have been referred to as marketing however, leading customers past cold drinks, candy and other snacks was an intentional way to increase the customer's total buys . So seemingly random displays at the end of an aisle are placed there for very

Today This strategy goes well beyond the grocery aisles. The product displays and signage in any store are also point-of-purchase marketing strategies, whether customers are aware of it or not . Small businesses and multi-unit chains can successfully use point-of-purchase marketing with a point-of-purchase branding expert, a bit of inspiration , and creativity.

Try these POP/POS marketing strategies:

Pop-up shops

‌There are effective ways businesses can utilize the method of a” pop-up shop” to increase sales. The first is setting up a pop -up-style product display in your store. The second is to partner with a school, charity event, or non-profit in your community. Just another way to grab attention, and support the place that people visit.

Offers during checkout

You can take advantage of customers while in checkout by revealing specials more than once and upping the offer each time. Signage, banners , and displays can enhance this checkout strategy by using one of these marketing phrases: Last chance! /One Time Offer / 2 for 1/ buy 3 get one free etc.

Start your point-of-purchase marketing refresh now

Point-of-purchase marketing can have endless possibilities. Along with your knowledge regarding your store, website, and customers, design a tactile P.O.P. marketing program to compliment it. . Measure data and analytics so you determine what’s working and what isn’t. you’ll see how point-of-purchase marketing can boost your revenue stream and bottom line.

Ultimax Partners With 7-Eleven

Thu, 25 Aug 2022 18:59:49 GMT

Global giant 7-Eleven looks local to Ultimax for fuel new promotion and point of purchase displays

7-Eleven currently operates over 78,000 stores in 19 different countries, and has ranked as one of the world's largest global retailers . Their name recognition is instant and they take their brand and brand recognition very seriously.

The 7-Eleven team reached out to Ultimax to first assist and produce a specific P.O.P. campaign.

Currently 7-Eleven provides samples of what they currently have and Utlimax matches the graphics, and materials. Ultimax strictly adheres to brand standards and gets their POP display and promotions in front of their customers faster.

Ultimax creates promotional signage for 7-Eleven's stores. They are then printed on a naturally responsible, 100% Paper-Based, 100% Blue-bin Recyclable Sign Material that is 100% PVC-Free.

Ultimax assists 7-Eleven in fulfilling their orders by kitting the items to multiple locations for them. Our Project Manager, who ensures quoting and order requirements are met and on time. Our Prepress team sizes all 7-Eleven art correctly and ensures it meets all of 7-Eleven's desired specifications.

"Your team does an outstanding job meeting our business needs and is very responsive to urgent requests. The quality of the signage is excellent and mirrors what my company was already using. I would highly recommend Ultimax to anyone looking for your services.”

- Greg Alzmann, Program Implementation Manager at 7 -11

Diversifying your Supply Chain: Ultimax as a Regional Partner

Tue, 05 Jul 2022 18:31:05 GMT

Diversifying your Supply Chain: Ultimax as a Regional Partner

Supply chain issues continue to trouble businesses around the world and the Denver area has been no exception. The lingering impacts of COVID-19, geopolitics, employee shortages and the like continue to impact the economy, exacerbating the risks of working with a single provider for anything. If there is one lasting lesson of the last several years, it is that diversification can ensure your business continues even if one of your suppliers has problems.

COVID-19 has been a classic example of the risks of single sourcing: Business analytics firm Dun and Bradstreet reported that nearly 51,000 companies globally have one or more direct suppliers in the Wuhan region of China - and at least five million companies globally have two-tier suppliers in the region. COVID-19 shut in all of these suppliers during lockdowns - and continue to impact various regions around the world at a somewhat random, dizzying pace.

Today's ever-changing business environment requires savvy business buyers source supplies from multiple distributors, manufacturers and vendor partners - "insurance" of a sort that ensure your business continues operating smoothly. By engaging multiple sources for materials, you and your vendor partners can ensure quality and timeliness for your supply needs.

When choosing a wide-format tactile marketing company to design, produce and ship your project, we advise engaging an in-region supplier to navigate potential supply chain roadblocks:

- Maintains and even improve your customer experience in times of supply chain disruption, given local connection

- Minimizes shipping costs and time, saving customers money and ensuring on-time delivery

- Offers supply diversity, creating options if a large-scale printer cannot produce in the large quantity you require

Ultimax is G7-certified, guaranteeing consistency. Further, as a Denver-based organization, we can produce, kit and ship to local and regional locations easily - and with multiple shipping options to avoid bottlenecks and ensure timely delivery. We are a partner to our customers and provide top quality, on-time service.

D&B Article: https://www.dnb.com/content/dam/english/economic-and-industry-insight/DNB_Business_Impact_of_the_Coronavirus_US.pdf

How To Bring Your 3D Design Ideas To Life

Mon, 06 Jun 2022 18:10:06 GMT

In Today’s business climate, speed to market and cost seem to be top of mind as businesses scramble to draw in new customers at a frenzied pace. Along with this focus, firms want an overall branding scheme that gets noticed. This is no different in the world of 3D signage and fabrication.

Signage Is everywhere, whether storefronts, billboards, traffic signs, indoor and outdoor events and even mobile signage. Businesses today need to stand out in their core markets and receive value from a true full service provider.

Now that you have decided to embark on a 3D project whether a backlit sign, a POP or Display piece, consider these process steps with your vendor/partner.

The ability to customize sign fabrication is nearly endless. Here are the essentials when choosing the details of your next 3d Design and fabrication project :

Design Capabilities - align yourself with a partner that can do more than just produce. Choosing a firm that can also provide recommendations, options and collaborate and even design the graphics needed is a valuable advantage.

Company Capability and Materials - during your discovery verify that the company you are working with has the experience, skill set and hardware (CNC Routing, etc.) Confirm that your vendor/partner can work in a variety of mediums including vinyl, form core, acrylic, plastics, aluminum metal and more.

Create the Right Shape for Impact - The right firm has in house fabrication and router services to create an endless variety of sizes and shapes. These specialized devices are precisely driven by computer, ensuring precision and accuracy. The company you choose should have the right equipment and expertise to cut the right shape.

Size Can Matter - Wide format means an array of banners, decals, signage. Work with a project manager that understands that biggest isn’t always the best, and the size of your finished products first and foremost highlight your brand and output expectation.

Color and Visual Clarity - Choose a partner that can store and source a wide variety of materials in various colors for maximum impact. This includes translucent materials for maximum matching. Verify your tactile material production partner has received a G7 master facility certification. This indicates the company has the facility to provide high quality proofs and output products. This ensures your gray scale balance and neutral tones are of the highest quality. Learn more here .

Light It Up - Backlight or lightbox signage is increasing in demand and popularity. Work with a partner that can produce a backlit sign that works well either inside or outside. These are highly customizable and hand crafted in many cases. See the firms precious work that highlights their craft and expertise.

Finishing and Fabrication - Depending on each project and individual output and sign type, make sure you have a choice in lamination. Glossy, matte, and various luster finishes should be available. Add reflective and UV resistant coatings for weather-proofing and customer safety.

With endless options and unique solutions, the right partner can bring your ideas to life for your business and or event. Remember manufacturing of these 3D design concepts are a compilation of art and technical know how. Aligning yourself with this type of firm that has the above capabilities should go hand in hand with speed of delivery and price.

Introducing Resilient: A New Product Offering at Ultimax

Tue, 10 May 2022 17:08:25 GMT

Introducing Resilient: A New Product Offering at Ultimax

Ultimax President Raji Alatassi discusses Resilient, a new product offering at Ultimax. Resilient is a velvety soft, fine cell foam board that recovers quickly after compression. Resilient is designed for mounting and printing applications.

Meet Rebecca Berlin, Project Manager at Ultimax Inc.

Tue, 10 May 2022 17:06:48 GMT

Meet Rebecca Berlin, Project Manager at Ultimax inc.

Learn more about Ultimax's dynamite project manager!

Ask Raji! What is Kitting?

Tue, 10 May 2022 17:06:37 GMT

Ask Raji! What is Kitting?

Raji Alatassi, President of Ultimax, Inc., answers a common questions among his customers. Do you have a question to ask Raji? Submit it to us and the answer could be featured in an upcoming video!

Meet Ultimax's President, Raji Alatassi

Thu, 28 Apr 2022 13:58:48 GMT

Meet Raji Alatassi, President of Ultimax

Learn about Raji's background and how he became the president of Ultimax.

POP Marketing "101"

Wed, 06 Oct 2021 22:38:25 GMT

Retailers, Grocery Stores and Convenience stores are seeing a “back to normal” philosophy from more customers. Now is the time to refresh your Point of Purchase (P.O.P.) strategy and implementation.

Point of Purchasing marketing is messaging designed to attract customers after they have already stepped inside your store. If you have brick & Mortar locations , much of your marketing efforts aim to get these people through the door. Sure, that's a start, but may not be enough to fully capitalize on additional sales.

Current research shows the primary reasons that customers leave stores without making any purchase :

Couldn’t find the right product they came for (67%)
Product wasn't available or not in stock (66%)
Long checkout lines (51%)
Poor customer service(39%)

What is Point of Purchase Marketing ?

There is ample evidence to suggest Point of Sale/Point of Purchase marketing can have significant impact on sales and profit. A recent report ( TKM Consultants) in 2020 found that point of sale can be more influential than TV, Radio and Print advertising. Some have calculated that 75% of customer buying decisions are made “in-store”, thus highlighting how impulse buying can disrupt the normal consumer decision making process emphasizing emotional, self -gratifying purchasing The reality is that impulse buys only represent a small share of purchases, as customers develop conditional behavior over time and can react in certain ways. Taking advantage of this behavior is where POS/POP materials can have the most significant impact.

Point-of-purchase marketing(P.O.P.) entices customers to buy something they didn’t know they needed or wanted. It’s an effective tool that many stores use for up-selling and cross-selling. Visual marketing with product displays and signage. Buyers can thank point-of-purchase marketing for grabbing something( impulse buying) they didn’t intend to pick up in the checkout line. A perfect example of this strategy is in your local Grocery Store. It may not have been originally called marketing however , leading customers to pass by cold drinks and candy bars at checkout was intentional. Seemingly random product displays at the end of aisles are also placed there for specific reasons.

Today This strategy goes well beyond the grocery aisles. The product displays and signage in any store are also point-of-purchase marketing strategies, whether customers are aware of it or not . Small businesses and multi-unit chains can successfully use point-of-purchase marketing with a point of purchase branding expert, a bit of inspiration and creativity

Pop-up shops

‌There are effective ways businesses can utilize the method of a”pop-up shop” to increase sales. The first is to set up a pop-up-style product display in your own store.The second is to partner with a school, charity event, or non-profit in your community. Just another way to grab attention, and support the place where people visit you.

Offers during checkout

You can take advantage of customers while in checkout by revealing specials more than once and upping the offer each time. Signage, banners and displays can enhance this checkout strategy by using one of these marketing phrases : Last chance! /One Time Offer / 2 for 1/ buy 3 get one free etc

Start your point-of-purchase marketing refresh now

Point-of-purchase marketing can have endless possibilities. Along with your knowledge regarding your store, website, and customers, design a tactile P.O.P. marketing program to compliment it. . Measure data and analytics so you determine what’s working and what isn’t. You’ll see how point-of-purchase marketing can boost your revenue stream and bottom line!

To learn more and schedule a discovery call go to : www.ultimaxinc.com

Why You Need A New Business Sign

Wed, 15 Sep 2021 21:25:56 GMT

What message is your storefront conveying to your potential customers? If you aren’t drawing in the numbers of customers you want and need, you may not be sending the right message—it may be time for a new business sign.

How To Choose A Store Sign

The first thing you absolutely need to ensure is that your sign is going to capture the attention of your targeted audience. You want people to notice you. If people walk or drive by your business without a second glance, they won’t be drawn inside and, perhaps more importantly, they won’t remember you later to make a visit or tell their friends about you.

Once you’ve gotten their attention, it’s important to convey through the style and content of your sign what kind of business you are. If people cannot easily figure out what it is that you sell or what service you provide, don’t count on them making an effort to find out. You need people to know exactly why it is they should come in. If they can’t match their needs with your services, they won’t even realize what they are missing out on by passing by.

You can give customers information through both the content and the style of your sign. If you have a business name that doesn’t clarify what the business provides, you may want to add a sub-line to provide a little more information that customers won’t otherwise know. You don’t want to have a wacky colorful sign if your ideal customers are looking for clean and professional services. Likewise, if you want people to know that you are a creative and fun business, you don’t want to convey drabness with a dull sign.

When To Change Business Sign

Don’t count on a sign performing the same way throughout the ages either. You may have had real crowd bait at one time, but times and styles change. Don’t let passersby think that you are out of touch, you want them to trust you to provide them with the best, most up-to-date products and services. Likewise, if you are in a business of selling style, your sign has to show good taste as it serves customers as their first sample of what they will find inside. If you want to draw people who value elegance, then you had better give them a taste of elegance through your sign.

A sign that looks shabby will also likely keep customers at bay. Customers want to know that you respect your business and their time and money. If their first impression of you includes a sign that shows neglect and apathy, you can bet they will be taking their business elsewhere. The solution could be selecting a material that will endure within the environment it will live. This will prevent your sign from falling into disrepair and save you the effort of maintaining it yourself. If, however, your style and sensibility leads you to picking a sign that will need regular maintenance, keeping up is an absolute must. If your sign is run down, the cost of a new sign is nothing compared with the cost of scaring away clientele.

You invest a lot of time and sweat into the quality of your business, so don’t make the mistake of letting your signage look like an afterthought. It may be what is inside that counts, but if you are giving your clients the wrong impression with your external appearance, you won’t enjoy the business that you deserve. Think about how a new sign could change everything while boosting traffic and revenue.

What's New In 2019 For Design? Letterform's Online Archive

Thu, 26 Aug 2021 21:24:51 GMT

The recent success of the Adobe Systems Hidden Treasures project is one way that graphic designers have been able to forge connections with the past when looking for new creative outlets.

DESIGN – FROM PAST TO PRESENT

Resurrecting famous type styles from Bauhaus art schools and crafting digital recreations of the brushes of Edvard Munch are just some of the ways that the venture has been able to bring the tools and knowledge of the past into the present for designers in the modern age. Following along this trail of updating the present with the artistic qualities of history is the Letterform Archive of San Francisco. A not-for-profit museum and design library, the LFA offers a wealth of resource materials for designers, publishers and any member of the public who has an interest in following the trajectory of different graphic styles over time.

LETTERFORM ONLINE ARCHIVE

The LFA was founded by Rob Saunders, a private collector of graphic design artifacts for over 40 years. Opened in 2015, the gallery now boasts a catalogue of over 50,000 items that include calligraphy, lettering, and posters as well as film, music and book designs. Understanding that there would be a great benefit to having their collection digitized, librarian Amelia Grounds and her staff have undertaken the task of starting the Letterform Online archive. The LFA is hoping to have this online catalogue of its archives ready for the public sometime in 2019, although an online beta version can be accessed by contributing members of the organization now at letterformarchive.org.

Taking a quick look at some of the artifacts that are available at the LFA, either through an in-person visit or a quick look through their website, it becomes obvious what an important resource this digitization will be. Everyone with an interest in graphic design has experienced that moment where something from the past really catches your eye. It could be a psychedelic 1970s concert poster, or a postmodernist book cover, or something as simple as an original NASA logo from the Apollo program. What programs such as the LFA archive and the Adobe Hidden Treasures project are looking to do is to make those connections to the past more frequent and more usable in the modern world.

ULTIMAX’S UNIQUE DESIGN CONCEPTS

The utility for graphic designers of all kinds is obvious, but these digital tools are also a perfect way for businesses like Ultimax to interact with our clients. We don’t just want our designs to be crafted in order to have business success with advertising and promotion, we want them to be a reflection of who our clients are and what they like. With the availability of resources like the LFA archive, we can offer our customers a collection of striking and dramatic design concepts from the past century at the click of a button. These designs can be easily perused and looked over in order to find inspiration and develop artistic concepts that are truly unique and interesting. They are also a perfect teaching tool for educators in the world of graphic design. Drawing from the decades of different collections in the LFA archive, it will be simple for teachers to track changes in design styles through popular examples, which will give students perspective on how these historical styles were developed and used.

Graphic Design During Times Of Social Division

Wed, 07 Jul 2021 21:23:26 GMT

Times of political unrest and social strife have a tendency to be caused by people feeling powerless. When populations feel that they have been marginalized and their voices are not being heard, systems of government struggle to find solutions to problems and contain the disturbance. Even though it may feel like it at times, do difficult situations always mean that people have less power? The history of political graphic design tells a different story than what you might think. Often, it is exactly at points when things seem to be at their most dire – when society is on the brink of fracture – that simple and charismatic designs and messages take hold and make a real impact. Precisely because people feel that there is a lack of social dialogue, or a power vacuum waiting to be filled, they are often more likely to take stock of simple designs and optimistic campaigns that have something important to say. This is a powerful lesson to learn, not just for graphic designers, but also for companies and businesses who intend to use graphic design as a way to promote their own brands and cultures. Our staff at Ultimax understands that it is important for our customers to have a unique voice for their brand. Thinking about the power that simple designs can have during difficult times is an important lesson to consider.

A blog post from wmnf.org early this November prompts us with some historical examples of how graphic design becomes more important during difficult times. Published right around the American midterm elections, it is understandable why the author would want to explore graphic design during times of unrest. To a great many people, the American political climate appears to be at its most polarized point in history, drawing comparisons to the division of the country under slavery and the civil rights movement of the 1950s and 60s. We assume that this is the cause of, and results in, less dialogue between opposing sides—creating a time when it is difficult to get any message across to the other side. Quoting Robert Newman, the blog suggests that the contrary is the case for graphic design. “In times of unrest, graphic designers always shine.”

In addition to the importance of the “I Voted” stickers which are discussed in the article mentioned above, there are other important political examples of how graphic design has impacted our country’s history. During the 1960 presidential election, America was approaching a crucial transition period. With the Korean war in the rearview mirror, Americans were enjoying economic prosperity as well as a society-wide push towards the future. Suddenly people could buy a plane ticket and travel from one end of the country to the other in a single day. This situation called for something new politically—a fresh young face with an eye towards a new and improved decade of American exceptionalism. John F. Kennedy was the man who was able to tap this well of optimism with a vibrant vision of the future—but the graphic designs of his campaign were just as important. The campaign posters that helped carry Kennedy to the White House captured the feeling of the time, with bold type bordered by large stylized red white and blue stripes. Slogans included “A New Leader for the 60s”, and “A Time For Greatness.” Note that Kennedy was put forth as a leader for the decade, a decade that carried high expectations for the entire country.

Everything from the basic design of Kennedy’s posters to the slogans that were chosen worked to promote him not only as a presidential candidate but also as a champion of great things to come. Many of Kennedy’s campaign posters have the future president looking off into the distance, a subtle nod to JFK’s eye towards a bright future that would take Americans all the way to the moon.

Taking a look at Ronald Reagan’s campaign posters from the 1980 election provides a similar example of how graphic design can capture the imagination of people in subtle ways. Reagan’s most iconic posters are a rich and vibrant blue, with the future president’s movie-star face perched above the White House with a slogan promising to return America to its former greatness. Reagan’s campaign was able to use the economic stagnation of the 1970s to push forward a platform for recovery and commercial expansion—and his campaign posters feel like that. During the late 1970s, many people in the country were furious at the idea that America was taking a back seat economically. Reagan’s team knew that and crafted a campaign that felt and looked like prosperity.

It seems obvious that graphic designers working in the political sphere would have their eyes on ideological slogans and messages—but the lesson can be applied to all different types of design. Your business should have prints and displays that say something – something important about what people want. Ultimax can help you get there because we know how powerful graphic design can be, especially during times when it seems like the world is more divided than ever.

Adobe Brings The Past Alive

Mon, 28 Jun 2021 21:22:02 GMT

WHAT’S SO GREAT ABOUT THE PAST?

Art always exists on a continuum from the past to the present, moving on to the future. But what does this mean for practical applications? How can Ultimax customers use their knowledge of design over the years to improve their business marketing? In one encouraging way, we now have far more options than we thought we did. The same way that we can watch fashion trends from 10, 20 or 30 years ago make a resurgence many years later, the same is now possible in the field of graphic design. In some ways, it is becoming more possible every day.

BURIED TREASURE

Recently, as part of the ongoing Hidden Treasures project, Adobe Systems has undertaken the job of resurrecting some of art’s greatest traditions. Many people may remember the Adobe project making national news in June of last year for its recreation of the brushes of painter Edvard Munch—of ‘The Scream’ fame.

Collaborating with the Munch Museum in Oslo, Adobe was able to craft digital recreations of the master’s brushes for use in photoshop. While some may understandably see this as more of a publicity maneuver than a tangible contribution to the field of graphic design, the precedent is an important one. What Adobe has done is establish a way that we can recreate and reintroduce some of the tactile brilliance from design history into the modern age of digital printing and composition. After Hidden Treasures worked to bring back Munch’s brushes, the project moved on to resurrecting some famous typefaces.

BAUHAUS BRILLIANCE

In this case, the journey from the past back to the present begins in Europe in the early 1900s with the famous Bauhaus schools of art and design.

While there are plenty of people who can instantly point to signage and recognize the now well-known typeface that bears the name, fewer people know the history of the Bauhaus schools.

Originally there were three ‘Bauhaus’ German art schools located in Weimar, Berlin, and Dessau—with Bauhaus translating to “building house”.

The first of their kind, these institutions helped to standardize and update methods of teaching graphic design, architecture, and typography in addition to playing a huge role in the art trends of the 20th century.

Composition traits that many now associate with the schools include simplicity and practicality.

The modern font that now carries the name Bauhaus, was originally a typeface created by Herbert Bayer, an Austrian-American designer who was regarded as the last living representative of the famous German traditional schools.

Like so many other things, the typeface has gone through many variations over the years, including the ITC Ronda face from the 1970’s as well as the ITC Bauhaus. But of course, the Bauhaus font that everyone knows and loves is just one of many typefaces that originated from the great German tradition. What Adobe has done, via the Hidden Treasures project, is digitize four previously unreleased fonts created by Bauhaus masters and make them available to the public. Interested parties can download the fonts at adobehiddentreasures.com or contact Ultimax if they are interested in using them in their own designs.

BACK TO THE FUTURE

Whether you are a fan of Bauhaus or the fonts that Adobe has recently digitized and released for use, is beside the point. What designs are you interested in? What are some of the pieces of history—whether it be painting or music or architecture—that fit with your business? People have a tendency to view the digital age with a sense of sterilization, where our culture is bound to lose something as we steadily move from art that has tactile meaning to a series of ones and zeros. But technology also has the ability to bring art back to life and to reintroduce it to a new generation of designers. Think about the credits of a film that you enjoy or a particularly artistic album font that you have always found visually intriguing. The tools of modern designers and the team at Ultimax can help you integrate that into business marketing solutions. Not every piece of printed merchandise or advertisement has to be focus-group tested and created to catch the most amount of eyes possible. What is cool to you? What do you like to look at? These are the questions that are going to help designers create something special for your business.

Choosing The Best Wide Format Inks: Which Is The Best Choice For Your Business

Sun, 09 May 2021 21:20:37 GMT

From manufacturers to advertisers, retailers to healthcare providers, businesses of all kinds rely on images to get the word out. Every type of business, no matter what it does or what its size, needs to communicate visually, and that makes the job of the printer an essential one.

When serving their various clients, those printers rely on a variety of ink. Every printer, from the smallest operator to the largest multinational, needs the right ink. For a number of applications, that ink will be of the large format variety, and choosing this specialized type of ink can be a particularly daunting task.

While wide format printer ink has some important distinctions from its desktop counterpart, there are some similarities as well. Like standard desktop ink, wide format ink comes in a number of different types, and it is important for printers to choose the right variety for each application. Here are some of the most common types of wide format inks and how they are used in the modern business world.

Eco-Solvent Ink

For many applications, eco-solvent ink is a natural choice. Unlike water-based options, eco-solvent ink works by actually etching the pigment onto the surface, creating a durable bond that can withstand harsh elements and resist fading.

This strong bond is an obvious advantage for wide format printers, and one of the chief advantages of eco-solvent ink. When durability is the key consideration, eco-solvent ink is a natural choice.

UV Curable Ink

UV curable inks may not be as well known as a solvent or aqueous options, but they are quickly growing in popularity. Compared to just a few years ago, UV curable inks are being used in many more applications, as printing customers discover their value and revel in their durability.

The term UV curable ink tells you all you need to know including why this type of wide format printing has become so popular in recent years. When the wide format printing job is completed, UV curable ink is simply exposed to ultraviolet light. The UV light then cures the ink on the page, creating a strong bond that is resistant to light and common weather conditions.

Aqueous Ink

This type of wide format ink is the most commonly used, and it has a number of important advantages. At the same time, aqueous ink does have some unfortunate drawbacks, and it is important for printers and their clients to weigh the pros and cons.

Aqueous ink is created using a technique known in the industry as dye sublimation. Printers like aqueous ink because it requires no special ventilation and produces no toxic fumes. On the other hand, aqueous ink not as durable as some other choices, and it is not suitable for all applications.

Latex Based Inks

Latex and resin based inks are also popular for wide format printing, and they do have their advantages. While still relatively new, latex and resin based inks have quickly grown in popularity, and they can be used on a variety of materials.

Latex and resin based inks can be used on paper and polyester, fabrics and paper and even on vinyl. This versatility is one of the biggest advantages of these types of wide format inks, but there are a few drawbacks as well.

Resin and latex-based inks emit toxic fumes during the printing process, and that requires special ventilation to protect workers. Those protection requirements can drive up costs and make this wide format printer inks less economically viable.

Wide format printing is a vital part of the advertising industry and an indispensable tool for all kinds of businesses. From creating signage to building marketing materials, the products of wide format printing have a number of real-world applications. For the printers themselves, the choice of ink is key, and the four options listed above can be all good choices given the right circumstances and client.

Why Business Should Invest In Vinyl Banners

Fri, 02 Apr 2021 21:18:34 GMT

While modern-day advertising techniques focus on digital channels, there is still a great demand for print advertising. One of the most effective and affordable print advertising business across the country are utilizing is vinyl banners. Despite the growing trend in digital advertising, this old method is still tough to beat when it comes to communicating your message quickly and efficiently.

Why Vinyl?

Vinyl is one of the most common materials used for modern marketing banners and wraps. Typically available in 13, 15, or 18-ounce weights, making it the perfect solution for trade shows, billboards, vehicle wraps, storefronts and more!

The Benefits Of Vinyl

They are durable

Resistant to weather, wind and tear resistant, mesh vinyl banners are the perfect choice for outdoor use. Unlike canvas banners, vinyl banners retain their strength in the rain/snow and allow wind to pass through the material with great ease. Canvas banners are far more fragile and usually require edge reinforcement, which is an additional cost.

They are low maintenance

This is especially useful for banners that are displayed outside, exposed to the elements. Outside banners can quickly accumulate dirt and grime, which can stain or damage a canvas banner, causing businesses to eat the cost of cleaning the banner or purchasing a new one. However, vinyl banners are simple to clean, only requiring a dash of mild detergent and water.

Better brighter, vibrant colors!

Believe it or not, the material you choose to print your signage on matters greatly. Often through the use of either screen printing or digital printing on a wide format printer, printing onto vinyl results in bright and vibrant colors at an inexpensive price. Vinyl is also fade resistant so you can rest assured that your banner will remain bold and beautiful for a long time!

Serving customers since 1994, Ultimax Inc. specializes in large format print design for point of purchase displays. Dedicated to making sure every customer is satisfied, we take a custom approach to every project. Our result-oriented approach brings your idea to life through a systematic bu creative visual process that is hard to beat.

For more information on what we can do to take your message to your target audience, give us a call.

The Perks Of Wide Format Printing

Tue, 30 Mar 2021 21:16:50 GMT

Imagine having access to almost any type of promotional materials you want, and all with a quick turnaround time. It isn’t just the national names that have the capability to provide your company with ultra-professional print work in a large format. You can still get the one-on-one service you expect from your neighborhood print shop while achieving the look you want on large-format materials.

Intrigued by the idea of bigger, better marketing?

Wide-format print technology gives businesses of all sizes access to a world of possibilities. Have you ever prepared for a trade show, only to feel almost invisible among bigger companies’ massive backdrops? Or lacked the time to make your vision for the perfect display come to life? Local wide format printing means you don’t have to outsource those big print jobs due to a time crunch. But time and accessibility aren’t the only factors holding many businesses back.

The expansion of wide-format printing is opening a world of possibilities for both you and your local printing professionals. Gone are the limitations on materials and size that stopped you from building your dream campaigns in the past. Those constraints are gone, so let your imagination run wild!

So, what can I do with wide-format printing?

The better question is ‘what can’t I do?’. This printing format allows you to create a wide range of promotional assets for both your short- and long-term needs. Whether you need a banner for a new-product expo, want to expand your reach with vehicle decals, or have a need for an outdoor display, your ideas can become a reality without a lot of wait time.

And the quality is outstanding.

Crisp graphics, colors that pop – this type of printing has everything you need for your marketing materials. Make sure your company gets noticed for all the right reasons by investing in quality. Your trusted print shop already uses the best materials available for the price, and wide-format printing equipment allows for next-level execution.

You’ll experience more flexibility, too.

Faster turnaround times mean you don’t have to say no to last-minute invitations. Promote your brand easily – no one will know you rushed to prepare for that small-business event or that you had little time to prep for your gig as a fill-in presenter. Saying yes to most events that come your way could make a big difference in your bottom line. Ensure that your posters, banners, brochures and other assets are as polished as you are by enlisting the wide-format printing skills of your neighborhood printers.

Ultimax, Inc., is proud to offer wide-format print services to existing and new customers. As your local print designers and consultants, we strive to stay on top of the latest industry trends. Wide-format printing is here to stay, and we’re sure you’ll love the many benefits it provides to small, medium and large businesses in the Denver area. Contact us to discuss how we can help you find creative solutions for all your marketing and presentation needs.

Is Print Dead? Heck No, It's Everywhere!

Fri, 12 Feb 2021 22:15:09 GMT

When you spend a good part of your day reading blogs, downloading white papers, and watching online videos, it’s easy to come to the conclusion that print is dead. But is it? Heck no, it’s everywhere.

The Rise and Fall of Digital Media

Remember when ebooks and digital magazines were all the rage? Indeed, there was something magical about a device that could hold not one, but thousands of books. Sales of e-readers and ebooks skyrocketed. Alas, the novelty appears to have worn off. According to the Association of American Publishers, digital content sales have fallen while physical book sales are on the rise.

Photos are another good example of digital media that has lost its luster. Traditional photo printing peaked in 2003. Back then, it was common to drop off a roll of film and receive 24 to 36 prints a few days later. The arrival of digital cameras virtually killed film. Today, most of us store thousands of digital photos on our smartphones. For years, consumers were content to share them on social media sites and scroll through their camera rolls periodically. That said, while they may no longer print every photo taken, they are splurging on special photos. Larger prints, canvas prints, wall decor, photo books, and novelty items like photo blankets are all popular.

Print is Alive and Well

While consumers are increasingly returning to traditional print for books and photos, many businesses continue to value print media like signs, billboards, trade show displays, banners, floor decals, murals, and other sales and marketing collateral.

Think about trade shows as an example. Without attractive, highly visible signage, it’s hard to capture the attention of attendees. With a large, branded trade show display, attendees can instantly grasp what your business is all about and whether your offer is potentially meaningful to them. With a generic trade show display, you risk missing your best prospects and will likely waste time explaining your offer to those it’s not relevant to.

Put simply, print media still works. Here’s another example: your office walls, windows, and floor space. Whether you operate an architectural design firm, beauty salon, retail shop, or even a warehouse, these areas offer a blank canvas that could be used to brand your business or express a marketing message using large signs, mural wallpaper, or decals.

Print has Staying Power in the Physical World

Digital media is largely ethereal, at least from the consumer’s perspective. It has its place, but it’s not tangible the way signs, bus advertising, car wraps, and decals are. A digital ad may be viewed for a blink of an eye as a consumer scrolls through a social media site whereas a printed sign isn’t going anywhere. Physical signage has staying power, and a high perceived value. It is an integral part of a business’s brand.

Printing is an ancient tradition that dates back thousands of years, and it is alive and well. Here at Ultimax, we can help you make a bigger impact with large format printing. Contact us today to learn more.

10 Tips To Make Working With Your Graphic Design Easy As Pie

Sun, 17 Jan 2021 22:12:29 GMT

If this is your first time working with a graphic designer, you may have questions like:

How do I know if the designer is a good fit? What if I don’t even know what the design should look like? or What if I don’t like the results?

Below you will find the answers to these questions and more in a list of tips to make working with your graphic designer a seamless success.

Before Meeting Your Designer

1. Do your homework: Being prepared is key to ensure that you are making good use of your budget and the designer’s time. Start out by asking yourself the following questions before your meeting:

Who is my target audience?
What message do I want to convey?
How will this design relate to my business goals?
What is my budget?

Establishing the answers to these questions ahead of time will allow you to clearly communicate the intention of your project to the designer.

2. Determine project specifications: Before choosing a design company that is right for you, it is extremely important to have an idea of the material, design type, and overall dimensions of the project. For example, if you are considering a large banner, Ultimax Inc specializes in custom large format design and custom large format printing services.

3. Get inspired: It is OK if you are still unsure about what your design should look like, but before meeting your designer, try to identify some of your preferences in one or more of the following design areas :

Color
Font
Layout
Images
Texture
Overall aesthetic

Even if you are still searching for ideas, bringing some of your design preferences to the table will allow your designer to get a sense of your tastes and style. Ultimax Inc offers custom design services, which includes a client-centered consultation to understand a customer’s design needs.

4. Content is King: Bill Gates said it, and it’s true. Marketing these days is all about content, but when it comes to working with a designer, make sure any content you plan to include in the layout of your design is complete before your meeting. Going back to rearrange a design to fit around copy just hurts to think about. It could also add additional costs and time to a project.

Meeting and Collaborating with Your Graphic Designer

5. Show and Tell: Replacing verbal communication with visuals is a surefire way to keep you and your designer on the same page. For those who lack artistic abilities, breathe a sigh of relief because smartphones and tablets can allow you to share your ideas with your designer, and we aren’t just talking about photographs.

There are many free or inexpensive design apps available to allow clients to investigate color, tone, and more. For example, the myPantone app is a popular, inexpensive designing tool for the android user.

6. Partners in Design : If you find that you are floundering with the details of your project, but your designer easily assumes this responsibility, it’s OK to go with it. However, keep in mind that your designer is only as good as the details you provide. The best designs are created through a collaboration between the designer and the client.

7. Revisions, Revisions : With most design projects, there will be a normal revision process. However, excessive revisions can be costly and delay the project. Providing detail and keeping the lines of communication flowing will prevent the need for excessive revisions.

8. Too Many Cooks : Kyle Reid, StoryBrand’s Chief Design and Technology Officer, warns clients to be wary of whom they show design drafts to. Make sure you’re only seeking options from those who understand your company’s goals and target audience.

9. Keep it real: When it comes to project completion deadlines it is important to have realistic expectations.

Make sure you are allotting enough time for collaboration between you and your designer. If you are uncertain how long a project should take, ask your designer to break down the process for you. If your project includes any of the Ultimax services below, ask your designer to create a timeline from the project’s inception to completion:

custom plastic print services
plastic fabrication
custom printing services

10. You Gotta Love It: An unwanted finished product is a nightmare for everyone involved. However, it doesn’t have to be like this. See steps 6, 7, and 8. Repeat if necessary.

Ultimax Inc aligns business strategy with custom design services to create a design that sells your product or service. From custom plastic fabrication to large format printing services , Ultimax Inc can bring your vision to life.

The Future of Large Format Printing

Sat, 12 Dec 2020 21:49:22 GMT

Large format printing, also known as wide format printing, is a computer-controlled setup that can support a print roll width from 18 inches to 100 inches. Large format is taking the printing world by storm as it offers many advantages over more traditional methods of printing. The future of large format printing lies largely in its ability to print on a more varied choice of surfaces, produce large format images, offer better print quality, and use UV-curable inks.

New trends and techniques used in large format printing

Digital signposts are becoming more and more mainstream but, there is still a niche for print media. Wall décor, textile art, unconventional substrates all still depend on print for their finish. Here are some of the new trends and techniques that are shaping the way large format printing is moving into the future:

Wall décor: Because of its ability to print on large surfaces and the ability to print directly on the substrate, LFP is being used for wall décor. Prints on wallpaper or adhesive materials that can later be stuck on walls are making wall art a whole lot easier. A lot of the intermediate steps also get eliminated, saving both time and money.

Textile printing: From banners to custom-printed fabrics, LFP is being used to print on textiles for a variety of uses. Fashion designers are using the technique to create unique designs and fabrics that can be customized to suit a client’s exact needs. The details of the print are of a much higher quality than other methods, and the process is much quicker.

Rigid media

LFP can print directly onto hard surfaces like billboards or signposts, eliminating the need for extra steps. While earlier print methods were required to print first on a soft surface and then stick that on to the firmer surface, LFP completes the process in one step.

UV-curable inks

UV or ultraviolet curable inks have changed the face of LFP. The newest innovation has made way for printing directly on a much wider variety of substrates. The new technique is also doing away with solvent-based inks and many of the limitations that arose while using the latter. Replacing solvent-based inks with UV-curable inks has seen a significant drop in costs and time while showing a big improvement in quality and detail. UV-curable inks are also more environmental-friendly owing to the much lower emission of volatile organic compounds.

Need to print a graphic that fits exactly over a vehicle or another unique object? No problem. Our large-format printers offer the perfect solution. For prints that need to fit a specific shape or form our contour cutting technique make printing a dream.

What Is Contour Cutting?

Ideal for printing virtually any shape or design, this specific cutting technique is achieved by using a digital router or cutter to create a precise cut along the edge of a design. This ensures your sign or banner is cut to the exact edge of the design for the perfect fit.

*Side note – This technique requires that any cut portion of the design must be at least 1/4 “ in width.

The better quality large format prints, environmentally friendly methods, and the vast number of different surfaces that can be printed on make LFP the print choice of the future. LFP’s quick turnover rate along with the costs it saves by using fewer materials and the lower wastage only add to the reasons why LFP is taking over the printing world.

Offering in-house printing for customers throughout the Denver metro area, Ultimax is the one-stop-shop for all of your large format printing solutions.

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