What Are POP Displays? Types, Materials, and Why They Actually Drive Sales
What Is a POP Display?
A point-of-purchase displayis any marketing material or display placed near the checkout area or directly in-store to promote a product. It’s your brand’s physical call-to-action, popping up exactly where consumers make buying decisions.
It’s your mini billboard in the wild: short, bold, and built to sell.
You’ll find them in grocery stores, convenience chains, clubs, and more. Wherever CPG brands fight for eye-level space and last-second attention.
What Is a POP Display?
A point-of-purchase display is any marketing material or display placed near the checkout area or directly in-store to promote a product. It’s your brand’s physical call-to-action, popping up exactly where consumers make buying decisions.
It’s your mini billboard in the wild: short, bold, and built to sell.
You’ll find them in grocery stores, convenience chains, clubs, and more. Wherever CPG brands fight for eye-level space and last-second attention.
Common Types of POP Displays
Here’s the greatest hits list:
- Floor Displays: Free-standing towers, racks, or bins that grab attention from the aisle.
- Countertop Displays: Small, usually at checkout. Think snacks, drinks, or promo-sized SKUs.
- Shelf Talkers/Strips: Simple, cost-effective signage that sticks out from shelving.
- End Caps: Prime real estate at the end of aisles: powerful for promos and seasonal pushes.
- Dump Bins: Bulk-style displays, often filled with samples or discounted products.
- Hanging Signage: Suspended graphics above aisles or sections: visibility from a distance.
Why POP Displays Work (When They’re Done Right)
Let’s be honest:
retail is
messy. A good POP display cuts through that noise.
- Drives Impulse Buys: Catch shoppers mid-decision.
- Elevates Brand Presence: Especially useful for new launches or challenger brands.
- Supports Promotions: Timely, themed displays help convert seasonal buzz into actual sales.
- Increases Recall: Good design leaves a memory. Great design gets a scan and a cart drop.
What Materials Are Used in POP Displays?
- Corrugate/Cardboard: Lightweight, affordable, and recyclable. The industry standard.
- Acrylic or Plastic: Sleek and durable, often used in premium or semi-permanent displays.
- Metal or Wood: Higher-end or permanent displays, often for club or showroom environments.
- Magnetic & Flash Displays: Made from corrugated material, these are unique in their patented design. They ship flat and pop open in seconds without tools, eliminating the need for in-store assembly.
Bonus: They're a solution to the classic "this never got set up right" problem.
The Setup Problem — and How to Fix It
Here’s the elephant in the aisle: A beautiful display that never gets set up is a waste of budget, time, and
opportunity.
That’s why patented displays like Magnetic and Flash (developed with our partners at RedBox and Micropack) are a game-changer. They:
- Ship flat
- Pop open in seconds
- Require zero tools or teams
Yes, they’re more expensive, but they
actually get used (and look great).
Want to see how effortless setup can be? Check out the GIF below:
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